Operational Excellence. Powered by AI.

Your Operations Can Run Better.

We help growing companies eliminate inefficiencies, improve processes, and implement AI solutions that deliver measurable business results.

Real operational experience. Practical technology. Measurable improvement.

Yellow and white containers stacked on a warehouse floor
Photo by Adrian Sulyok on Unsplash

Based in Central Texas. Serving operations teams across Austin, Round Rock, Georgetown, Temple and the I 35 corridor, on site or remote.

Understand the operation. Fix the process. Apply the technology. Measure the results.

Founder’s professional career

The experience behind the practice.

These figures describe Matthew Lipchitz’s professional career. They are not Realistic AI client results.

  • 27+ Years of operations experience
  • 90+ Facilities in enterprise operational scope
  • $10M+ Annual savings delivered through professional initiatives
  • Prosci Certified Change Practitioner

Who the work is for

Built for operators of established companies.

Realistic AI is a founder-led boutique consultancy for CEOs, owners, COOs, VPs of operations, operations directors, CFOs, and business transformation leaders.

The practice is aimed at companies with roughly $10 million to $250 million in annual revenue. The work is operations improvement consulting: how the business actually runs, where time and cost leak out, and which change will hold. AI is used when it is the practical answer, not as the product being sold.

  • Logistics and 3PL, including 3PL operations consulting
  • Distribution and warehousing
  • Manufacturing
  • Field services
  • Multilocation service businesses
  • E-commerce and fulfillment
  • Other operationally complex organizations, including supply chain process improvement

Port operations

Cargo ships and shipping containers at a port
Photo by Andy Li on Unsplash

Method

The Realistic AI Approach

AI is not always the answer. Sometimes a better process delivers more value than new software. Read the full approach.

  1. Understand

    We learn how your organization actually operates, including processes, systems, people, and performance.

  2. Identify

    We find bottlenecks, repetitive tasks, unnecessary costs, and opportunities for improvement.

  3. Design

    We develop practical solutions that may include process changes, system improvements, automation, or AI.

  4. Implement

    We introduce improvements, test them, train employees, and establish appropriate human oversight.

  5. Measure

    We evaluate operational performance, track results, and continuously improve.

We don’t automate broken processes.

Matthew Lipchitz, founder of Realistic AI

Founder

Matthew leads the work.

Matthew Lipchitz brings more than 27 years in operations, logistics, business systems, and operational improvement. He founded Realistic AI so technology would solve real operational problems, not add another layer of complexity.

The practice stays founder-led. When an engagement needs a specialist, Matthew brings that person in. Read his background.

Free 20 minute Ops Time Check

Not sure where your team is losing time? Bring one process that feels slower than it should, whether that’s receiving, dispatch, order entry or reporting. We’ll walk through it together, and within two business days you’ll get a one page summary of where the time is going and two or three practical fixes. Some of those fixes involve AI, and plenty don’t. No pitch and no obligation, just a clear look from someone who has spent 27 years on warehouse floors and in ops meetings.

Discovery call

A free 30-minute conversation.

The call is to understand the challenge and whether Realistic AI can help. It is not a software demo.